You can’t be a Rock Star and the best-kept secret in town.
It's like winking in the dark. You know what you are doing, but no one else does. You have to Get Noticed to Be Remembered.
The Power of Print & Promotional Products will Make Your First Impressions Last. Believe in The Power.
You’re a Rock Star.
Don't you absolutely need to engage your audience??
You should engage them with your story!
Your story will help you stand out from your competitors,
providing your customers with a storyline in which they will remember you.
Your story needs to clarify your message, create an emotional connection, and most importantly of all, be remembered!
We guide our clients in solving their marketing problems with storytelling. What's YOUR Story?
Put your faith in The Power of Isaacson Associates - we’ll help you write the happy ending to your story
Schedule your “Complimentary Power Session” with Steve Isaacson by clicking the button below. We’ll Make Your Wildest Dreams Come True
A “rock tour” and a “roadshow” have a lot in common. A rock tour is a series of marketing events comprised of concerts and conferences. A road show is a series of marketing events comprised of business meetings and conferences. Their objectives are to promote products, while growing their audiences and most important of all, to make money!
I spent many years on the road with major tours. I was a “manager” + Front of House Sound Engineer. My job was to organize, liaise with the promoters and venues and any other parties to making sure everything ran smoothly. I also helped keep track of the finances and take care of budgeting. The bands did what they did best, entertain their fans and I did what I do best, to make sure that the band sounded great and made money.
You do what you do best and let me do the rest
Let’s sit down and get to know each other. I am an experienced listener and ask the right questions. I want to know your goals. You want to know what I am capable of delivering. Isaacson Associates will form the best team to ensure everything runs perfectly. The next thing that you need to do is “design your show”.
We will create your tour’s essentials: we have to work out what's right for you. A lot of effort will go into ensuring that we’ll get it right the first time and make your show a hit.
Which merch appeals to you? There are many different choices – classics like Decorated Apparel and Imprinted Promotional items will always be a relatively safe bet. Having a few different premiums for your new prospects creates an emotional connection and will make your first impressions last.
Now that we’ve organized everything, all you have to do is.. well, go on the tour! Inform and entertain your prospects. Keep them engaged and eager to know what’s happening next! Touring can be a monster task to tackle, but a successful tour is one of the best feelings a company owner can get.