The truth is, only about 0.000002% of musicians become “successful”.
Hi, I’m Steve Isaacson, the Rock Star at Isaacson Associates.
The great part about working with Isaacson Associates is that we know how
to help you Get Noticed and Be Remembered.
We'll Make Your First Impressions Last!
In fact, we're the only company that offers a Complimentary VIP Session with the Rock Star, himself.
I can't wait to tell you about my “Platinum Record” of successes. Isaacson Associates will exceed your expectations.
Did you know that the average person's attention span is about eight seconds?
That's not even long enough to place my coffee order in the morning.
Maybe that's why my barista can't get it right.
But seriously, I think that's why so many companies struggle to
Get Noticed and Be Remembered. Isaacson Associates uses Print & Promotional Products
that will Make First Impressions Last.
If you are not promoting yourself with Isaacson Associates, it's like winking in the dark.
You know what you are doing, but no one else does.
If you have any questions or would like to learn more,
Use the button below to book your Complimentary VIP Session with the Rock Star.
A “rock tour” and a “roadshow” have a lot in common. A rock tour is a series of marketing events comprised of concerts and conferences. A road show is a series of marketing events comprised of business meetings and conferences. Their objectives are to promote products, while growing their audiences and most important of all, to make money!
I spent many years on the road with major tours. I was a “manager” + Front of House Sound Engineer. My job was to organize, liaise with the promoters and venues and any other parties to making sure everything ran smoothly. I also helped keep track of the finances and take care of budgeting. The bands did what they did best, entertain their fans and I did what I do best, to make sure that the band sounded great and made money.
You do what you do best and let me do the rest
Let’s have a consultation. I can help you with all your promo needs. What skills do I have? Good listening and questioning skills, excellent planning and organizational skills, self-confidence and the ability to inspire confidence in others. Isaacson Associates will liaise with the team and suppliers to ensure everything runs perfectly, smoothly. After setting the direction that you would like to go, we will help you set your “Tour Budget” which will help you figure out how you can trim costs and flag things you may have skipped in your planning. The next thing that you need to do is to “design your show”
We will create your artwork and signage, a tour’s essentials. Don’t forget to keep a stash of printed up posters and flyers, stickers and whatever misc promo on hand to give to your fans. The main thing to remember is that no two acts will do everything the same way: you have to work out what's right for you. The most important thing to remember is that this takes patience, consistency, follow-up, and a little bit of salesmanship. A lot of effort and time goes into planning a tour. We’ll get the right team together to make your show a hit
Which merch appeals to you? Narrow down the options and let us know the swag that speaks to you. Pick out your favorite products, we’ll start the design process, and *POOF*, just like that, your products will be ready to hand out! Merch is a massive part of how to spread your band's brand image, however, can be easily overlooked. There is all sorts of different ideas – classics like T-shirts, hoodies, badges and posters will always be a relatively safe bet. Make up a flyer for each of the shows with your company name and what products or services are being offered. Having two or three different designs available for your new prospects helps you make your first impressions last and is free advertisement when they use them. If someone hears your pitch and likes it, but can’t get a promo item, odds are they will not remember you
Now that we’ve organized everything, all you have to do is.. well, go on the tour! But there are a few things you still need to keep in mind. Touring provides you with the opportunity to record live footage, which you can use to promote yourself later! "Concert footage gives people a taste of what your shows are like. This will keep your prospects engaged and eager to know what’s happening next! “Going on the road, it’s been invaluable having my “manager” on our team; I can focus on the performance, knowing that somebody else is taking care of all the logistics. Touring can be a monster to tackle, but the feeling of planning a successful tour is one of the best feelings a company owner can get. It doesn’t get better than this! After your first performance at a venue, connect with your prospects the following day to get his or her thoughts on the presentation. You can quote any positive feedback in your promo pack with their permission. This also helps build relationships so you can perform your roadshow again in the future